Sales territory mapping can be a highly-rewarding process. Mapping gives businesses the opportunity to assign specific areas to each sales rep to prevent territory disputes and discourage reps from overlapping locations. Mapping can also be useful for creating territory hierarchy to ensure that everyone on the team knows where to go based on specified routes. As web-based mapping can be updated in real time, sales reps can more easily remain organized and on task.
What You Should Do When Performing Sales Mapping
There is more than one way to map sales territories. However, the most common way involves targeting your market demographics, pinpointing your current customers in each territory and segmenting by zip code and other criteria. Of course, there are other unique tips and strategies that can make mapping go more smoothly. If you are getting ready to incorporate mapping software into your business, you will want to consider some following tips.
Assign a Name or ID to Each Account When Sales Mapping
When importing your sales account data, the only data you will need to start is the account name and location (ZIP code). When using mapping software, you will want to assign a name for each account that you create. This will allow you to easily import sales data. There are several benefits to assigning a name or ID to each sales account. First, it will help prevent the occurrence of duplicate accounts. When each account has its own unique name, it will also be easier to locate specific accounts once they have been imported into the software. After creating a unique name or ID, all of your sales account data that is imported into the software will be linked with the ID.
Use Data-Driven Strategies When Sales Mapping
When businesses utilize data-driven strategies in mapping, they can create balanced territories and visualize areas that offer the greatest opportunities. When these data-driven strategies are used in combination with your sales performance data and customer relationship management (CRM) information, you can gain greater insight into the sales potential of various locations. With this data in mind, businesses can make more informed decisions about where they should expand their business and which locations are likely to be most profitable.
Simplify Processes
Sales territory mapping can quickly go from helpful to complicated if you fail to take the proper measures to simplify processes. When you first begin to create sales maps, you will need to ensure that your territories are balanced and well-aligned with your business’s goals and objectives. You can then begin to streamline your processes through automation, saving time, money, and stress. Web-based sales territory mapping makes it easy to visually analyze territories by providing a user-friendly interface, a variety of features, and the ability to make changes in real-time. Allow your mapping software to do the bulk of the work for you so that you can focus on other core business tasks.
Evaluate Travel Efficiency
Knowing how to improve travel efficiencies can save your sales reps time and money. Online mapping software includes built-in geolocation data that allows you to assign territories to sales reps by location. This allows sales reps to map out the most efficient routes and eliminate wasted time.
Include Any Helpful Data
When importing business data from spreadsheets to your mapping software, you have the option to import a wide range of business data, such as market data, sales data, and other data from customer or sales accounts. Importing a variety of data creates a sales territory index that allows you to better optimize and balance your sales territories.
Talk to the Sales Mapping Experts
Sales territory mapping can provide businesses with a wide range of benefits, uncovering new leads in existing territories, preventing deals from falling through the cracks, saving hours with segmentation, and improving close rates. Mapping can be used to optimize sales routes, boost productivity, measure performance across territories, and increase team morale.
For more tips to follow when using mapping or to acquire mapping software, reach out to the sales mapping experts at Mapping Resources.