Information that is presented on a map can be more easily digested than blocks of data. Mapping software can provide you with the tools needed to analyze and understand how geography affects your business and bottom line. What is mapping software, exactly? It is essentially a computer system that
Have you ever noticed that it is easier to absorb information when presented in a visually-engaging manner, such as a chart or map? This because, as humans, we are able to recognize and visualize patterns easier when it is in an easily-digestible form rather than pages of written data. GIS allows us
For effective marketing to take place, it is essential that the marketing managers know about their target audience. By making a keen demographic marketing analysis in which marketing managers use the demographic variables such as gender, age, status and occupations of the population this possible.
The FIPS (Federal Information Processing Standards) are geographically placed codes that hold within them the subtle information that is used to facilitate the process and exchange of any said geographical location information. The FIPS Codes appear as 5-digit codes that are distributed to every
Balancing the territory of an organization has many contributing factors. For a brand or business to be successful, its territories need to be able to offer future sales potential to the business development team. As the region is established, it is essential to have some economic stability that
The franchise business faces many challenges for profitable growth. The industry has gathered piles of information and data in various systems and spreadsheets, but it becomes challenging to consolidate all that to give informative and useful insights that are needed. To get ahead of your