Sales territory mapping is a critical component of sales planning. However, the process behind researching consumers in your business area and creating a strategy to reach that market can be tedious and complex. Sales territory mapping essentially gives your sales team an action plan that can be
How to Improve Operations with Mapping Software
Innovative companies are always on the lookout for new and efficient ways to enhance their business operations. Scaling and improving a business can be challenging, but there are solutions available that can make a real difference in how your business functions and performs. Mapping software has the
What is Mapping Software?
Information that is presented on a map can be more easily digested than blocks of data. Mapping software can provide you with the tools needed to analyze and understand how geography affects your business and bottom line. What is mapping software, exactly? It is is essentially a computer system that
What Is GIS?
Have you ever noticed that it is easier to absorb information when presented in a visually-engaging manner, such as a chart or map? This is because, as humans, we are able to recognize and visualize patterns easier when it is in an easily-digestible form rather than pages of written data. GIS allows
Demographic Marketing Analysis
For effective marketing to take place, it is essential that the marketing managers know about their target audience. By making a keen demographic marketing analysis in which marketing managers use the demographic variables such as gender, age, status and occupations of the population this is
Franchise: How To Use FIPS codes?
The FIPS (Federal Information Processing Standards) are geographically placed codes that hold within them the subtle information that is used to facilitate the process and exchange of any said geographical location information. The FIPS Codes appear as 5-digit codes that are distributed to every
What is Sales Territory Balancing?
Balancing the territory of an organization has many contributing factors. For a brand or business to be successful, its territories need to be able to offer future sales potential to the business development team. As the region is established, it is essential to have some economic stability that
How Franchise Territory Mapping Can Optimize Franchise Performance
The franchise business faces many challenges for profitable growth. The industry has gathered piles of information and data in various systems and spreadsheets, but it becomes challenging to consolidate all that to give informative and useful insights that are needed. Franchises looking to