• Skip to primary navigation
  • Skip to main content
  • Skip to footer
Mapping Resources Logo Mapping Resources Logo

Geographic Enterprises

Sales Territory Mapping Software

  • Mapping Software
    • Business Mapping
    • GIS Mapping
    • Mapping API
    • Online Mapping
    • Sales Territory Mapping
  • Products
    • HERE MapsGet cloud-based location data with live updates and global business coverage.
    • GeoMetrxConvert spreadsheet data into informative, eye-catching map visualizations.
    • Map Business OnlineOrganize business intelligence geographically using detailed location data.
    • GeoPrinterReceive a high-resolution digital printing of your business graphics or CAD drawings.
  • Solutions
    • Map Printing
    • Sales Call Planning & Route Optimization
  • Industries
    • Finance
    • Franchise
    • Healthcare
    • Insurance
    • Manufacturing/Industrial
    • Real Estate
(919) 267-3488 Request Demo

What is Location Based Services Ecosystem?

October 8, 2017, by GeoMetrx

Geometrx location based servicesIn its truest essence, any service or feature that is provided by real time geo data, obtained from someone’s device, falls under the category of Location Based Service. Mainly, six strategic layers are constituting the entire ecosystem of Location-Based Services.

Geo-Data

It refers to the manipulation of geographic data in a computerized system and networks for bringing that to efficient use in a variety of applications. Geographic information is vital for interacting with one another through technology, and it shows the raw data of any LBS app.

Geofencing

It is more of a concept where virtual parameters are established to cover the geographic area of entire World. As soon as an LBS user enters or leaves a particular location while carrying a location-aware device, a notification is generated, and it’s quite beneficial for locating purposes.

The three types of geofencing are listed below:

  • Defining the interaction with an object
  • Determining the interaction when two objects happen to be at the same location
  • Defining the interaction with a particular zone

Interaction Layers

We can use checking-in or social check-in when it comes to the interaction between location, user, service or product.  Some social networking services including Facebook and Foursquare allow users to check-in and share their location with the World. Moreover, several taxi cab service companies access real time location of their users while many applications have the button of ‘Places’ which access their current location and shows a list of nearby places.

Loyalty Programs

Such programs are purely directed towards increasing user engagement and encouraging buying behavior in the niche of LBS.  Shopkick has implemented a very sound loyalty program due to which, the company has seen a significant increase in its sales.

Location Based Analytics

If a company plans to enhance its performance on a broader scale or promote itself among the prospects, it is useless to go deeper into the niche before analyzing their performance per location.  Facebook should have a solid marketing plan if they observe a decrease in user density in any given area.

Transactions

This element is the most important of LBS strategy, particularly if the user is a bank or a credit card company.   It should be noted that in this modern era, transactions are only possible as a result of NFC chips.

Learn more about how GeoMetrx can help your business with Location Based Services.

Filed Under: Insights Tagged With: Geolocation, GeoMetrx, Geometrx location mapping, location mapping, Raleigh NC, Wake Forest NC

Begin Expanding Your Business With Advanced Data Mapping

Learn more about how your business can grow through the utilization of data mapping.

Talk to Sales

Speak to a representative to learn about the pricing of our mapping solutions.

Call a Representative

Contact Us

Ask us how our products and solutions can satisfy your unique business needs.

Reach Out Today

Request a Demo

Start with a free demo on our HERE Maps and GeoMetrx products.

Get Started

Footer

Mapping Resources Logo

Company

  • About
  • Blog
  • Contact Us
  • Request Demo

Products

  • HERE Maps
  • GeoMetrx
  • Map Business Online
  • GeoPrinter

Solutions

  • Business Mapping
  • GIS Mapping
  • Mapping API Software
  • Map Printing
  • Online Mapping Software
  • Sales Call Planning & Route Optimization
  • Sales Territory Mapping

© 2021 Geographic Enterprises · Powered by 321 Web Marketing · Website Privacy Policy & Terms of Use