If you’re in the real estate industry, you are well aware that sales strategies are often “make it or break” as far as your business’s success. If you’re interested in fine-tuning your sales strategy or simply interested in expansion, you’ll want to check out the many benefits of using sales territory mapping. If you’ve never heard of this software, then we are happy to explain more about it. Essentially, it is used to collect and display data so that your business can run more efficiently. Any sales business can use its features and can be especially helpful in the real estate industry.
How The Real Estate Industry Uses Sales Territory Mapping
If you’re unclear about how you can use sales territory mapping in the real estate industry, allow us to help. You’ll be amazed at just how much information you can collect with this software and then how you can use it to enhance your strategy. Not only can you clearly outline the areas you already serve, but then you can use that information to expand and better serve your existing clients. There are many uses for this software, but there are a few key considerations to keep in mind.
Create Customized and Shareable Maps
It’s likely that you serve a large area with your real estate agency or brokerage. You can create customized maps to show which areas you do serve, how often you sell homes in that area, and other information about how long homes are on the market, or the average sale price. You can even make these maps shareable with your team and allow your team members to pin or customize those maps as needed.
Understand Your Customers
When it comes to real estate, it’s always a good idea to have a clear understanding of who you are serving. You can use this software to gain more information about your clients, such as the size of home that you sell more often, the location that your clients prefer, and your clients’ general demographic. You can then use this information to your advantage when it comes to creating a marketing strategy for your entire business. This information is incredibly valuable and can be used in so many ways to help you grow.
Organize Your Data
It’s likely that you’ll obtain a lot of information in the real estate industry. You’ll never have to worry about how you’ll store that data if you simply rely on a sales territory mapping software. You can then have all of that information in a single space that you can refer to as needed. This will simplify your process and provide a level of organization to your team and overall business. The type of data you collect may vary, but you may want to collect information about your clients, the areas that you’re most successful in sales, and areas that you may need to approach differently in order to be successful.
Benefits Of Sales Territory Mapping In The Real Estate Industry
If you’re like most business owners, you want to understand the bottom line when it comes to the benefits of sales territory mapping for your business. Fortunately, there are many reasons that this software is a clear benefit to your company. Here are a few of those reasons.
Identify Room for Growth
You can use your maps to see which areas you are already serving successfully, and also see which areas you could expand to. Perhaps there is a part of the city that doesn’t have much support that your company can offer. You can then move into those areas and become the go-to real estate company for people in that region. If you’re interested in growing, then this software can certainly assist with getting there.
Discover Sales Patterns
Every company has sales patterns. Do you know yours? If not, you could rely on sales territory mapping to provide you with all the information you need. This software is customizable, so you can input the type of information that you want to know. From there, you can use that information to create a better strategy, hire more sales members, or adjust your current practices to better serve your clients. The options are virtually endless and could be the difference in your ability to grow.
Define Sales Territories
It’s always helpful to clearly see your sales territories. You can utilize heat mapping to see which areas are performing the best and see which areas may need more attention. You can pin areas, color customize your maps, and input specific criteria about your territories. It creates a nice visual for your teams to use and provides more information than other data-collecting software out there. You can then use that information to create sales reports, and your sales team can laser-focus on specific areas as needed.
Speak With A Real Estate Sales Territory Mapping Expert
Real estate is such an expansive opportunity for sales. The ability for growth is definitely there. Are you ready to grow your real estate business? We are excited to help! Geographic Enterprises is here to discuss sales territory mapping and what it can do for your success. There are so many features that you may find beneficial. We’d like to walk you through your options. Contact us by giving us a call at 919.267.3488 or speaking to a representative online today to learn more about the many features and benefits of using this tool for your company. We look forward to working with you!